Artá announces today that it has expanded availability of its organic, small batch ultra premium tequila into Colorado. All three award-winning varietals will now be available in bars and retail stores in key markets throughout the state.
Sauza® Tequila, a member of the Beam Global Spirits & Wine family, announced the addition of Sauza® Blue to its portfolio, marking the Sauza brand’s first entry into 100% agave tequila.
El Zarco Tequila announced a marketing sponsorship alliance with Red Bull Arena today. The tequila’s sponsorship of the popular MLS Stadium will include in-arena brand exposure for the duration of the 2011 regular season, and will coincide with El Zarco’s launch in New York and New Jersey markets this month.
Famed Chefs Bruce and Eric Bromberg have incorporated Toro de Lidia Tequila as their tequila of choice into the menu of the acclaimed Blue Ribbon Restaurant chain. Their westward expansion from New York continues as they open the latest Blue Ribbon Sushi Bar & Grill in Las Vegas’ newest $3.9 Billion luxury Hotel and Casino, The Cosmopolitan.
Geography and discerning taste has made Arizona a destination for fine tequila and those who appreciate the same. However, in recent years the huge influx of humdrum, mass-produced artisan-style tequilas has muddied the tequila, so to speak.
