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	<title>tequilatown &#187; gimmick</title>
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	<description>The latest tequila news, reviews, ratings and discussion</description>
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		<title>World&#8217;s Most Expensive Tequila Popsicle</title>
		<link>http://www.tequilatown.net/news/worlds-most-expensive-tequila-popsicle/</link>
		<comments>http://www.tequilatown.net/news/worlds-most-expensive-tequila-popsicle/#comments</comments>
		<pubDate>Fri, 13 May 2011 05:58:33 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gimmick]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.tequilatown.net/?p=2631</guid>
		<description><![CDATA[At $1000 a pop, the world’s most expensive tequila popsicle is made with 24 ct. gold flakes and Tequilas Premium Clase Azul Ultra tequila, which retails around $1,500/bottle. ]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><h1>World&#8217;s Most Expensive Tequila Pop ($1K a Pop) Made w/ 24 ct. Gold Flakes</h1>
<p>At $1,000 a pop, the world’s most expensive tequila popsicle is made with 24 ct. gold flakes and <a title="Tequilas Premium" href="http://www.tequilaspremium.com/">Tequilas Premium</a> Clase Azul Ultra tequila, which retails around $1,500/bottle.  For  those on a budget, there’s straight Clase Azul Ultra for $500 a shot.   The pop is now available at the 237-all suite Marquis Los Cabos resort  in Baja California Sur where it’s served poolside, regularly lauded as  one of the most impressive infinity pools in the world.  For more  information on Marquis Los Cabos, please visit <a href="http://www.marquisloscabos.com/">http://www.marquisloscabos.com</a>.</p>
<p>“From mini-indulgences like the Tequila Pop to indulgent fantasy  services and programs, Marquis Los Cabos allows guests to personalize  their hotel stay as part of the resort’s new approach to service,  ‘Customized Luxury,’” said General Manager Ella Messerli.</p>
<p>As the first Distinctive T recipient in Baja California Sur, Marquis  Los Cabos hosted the worldwide launch for the Clase Azul Ultra in 2007.   Awarded by the Tequila Regulatory Council (TRC) in Mexico, Distinctive T  honors resorts, hotels and restaurants dedicated to promoting the  quality, culture and prestige of tequila. Marquis Los Cabos exceeded  strict and numerous requirements to obtain and maintain the Distinctive T  certification including educating the entire staff on the tequila  culture, preserving the authenticity of tequila products and only  serving authentic, certified tequila.</p>
<blockquote><p>At $1,000 a pop, the world&#8217;s most expensive tequila pop is made with 24 ct. gold flakes and Clase Azul Ultra.</p></blockquote>
<p>About Marquis Los Cabos:<br />
The 237 all-suite beachfront <a title="Marquis Los Cabos" href="http://www.marquisloscabos.com/">Marquis Los Cabos Resort</a> is located on the southernmost tip of the Baja California peninsula,  where the Sea of Cortez meets the Pacific Ocean, and is minutes from the  authentic Old World village of San Jose del Cabo as well as the lively  town of Cabo San Lucas.  The resort features a 15,000 square foot  holistic spa and fitness center, an exclusive gourmet restaurant where a  Michelin-pedigreed chef prepares a nightly prix fixe menu and an  extensive collection of Latin American sculpture and painting on display  in public areas and guest suites.  Since its 2003 opening, Marquis Los  Cabos has earned the travel industry’s most coveted awards including  “World’s Best” (Travel + Leisure); “Gold List” (Condé Nast Traveler);  “Best Value” (Condé Nast Traveler); the AAA Four Diamond, and the Five  Star Diamond for its Canto del Mar restaurant.  Marquis Los Cabos is a  member of the prestigious Leading Hotels of the World and the only  member of Leading Spas of the World in Los Cabos.</p>
<p>Source: PRWeb</p>
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		<title>It&#8217;s Go Time: Jose Cuervo</title>
		<link>http://www.tequilatown.net/other-news/its-go-time-jose-cuervo/</link>
		<comments>http://www.tequilatown.net/other-news/its-go-time-jose-cuervo/#comments</comments>
		<pubDate>Tue, 04 May 2010 17:12:23 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Other News]]></category>
		<category><![CDATA[cocktail]]></category>
		<category><![CDATA[gimmick]]></category>
		<category><![CDATA[release]]></category>

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		<description><![CDATA[Jose Cuervo, producer of the world's best-selling pre-made Margarita cocktails, today announced the introduction of two premium, ready-to-serve flavors: Jose Cuervo Authentic Pomegranate Margarita™ and Jose Cuervo Authentic Mango Margarita™]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><h1>It&#8217;s Go Time: Jose Cuervo Enhances Summer Gatherings With New Margarita Flavors and Portable Packaging</h1>
<h2>Ready-to-Serve Pomegranate and Mango Margarita Offerings Available This Spring</h2>
<p>Jose Cuervo, producer of the world&#8217;s best-selling pre-made Margarita cocktails, today announced the introduction of two premium, ready-to-serve flavors: Jose Cuervo Authentic Pomegranate Margarita™ and Jose Cuervo Authentic Mango Margarita™.  These two new offerings join the existing Jose Cuervo ready-to-serve family, which includes Jose Cuervo Authentic Strawberry Margarita™, Jose Cuervo Authentic Lime Margarita™ and Jose Cuervo Golden Margarita™.</p>
<p>A delicious blend using Jose Cuervo Gold®, the No. 1-selling Tequila in the world, and the additional fresh flavor fusion of pomegranate and mango, have created margarita perfection that brings flavor to any occasion.</p>
<p>The new lightweight plastic (polyethylene terephthalate or PET) bottle allows fun lovers of margaritas to enjoy this ready-to-serve cocktail anywhere.  Whether it is a planned barbeque with friends or a spontaneous outing, Jose Cuervo Authentic Pomegranate Margarita and Jose Cuervo Authentic Mango Margarita provide quality, versatility and style without all the preparation.</p>
<p>&#8220;Coping with very busy lifestyles consumers are seeking, now more than ever, affordable products that add quality and convenience to their lives,&#8221; said Amy Bidwell, Brand Manager, Jose Cuervo Tequilas, Diageo.  &#8220;We are introducing Jose Cuervo Authentic Pomegranate Margarita and Jose Cuervo Authentic Mango Margarita to deliver more flavor options to those looking to provide the highest quality cocktails for all their home entertainment occasions.&#8221;<br />
The launch will be supported by an integrated marketing effort that includes promotions, public relations, merchandising and sampling events (where legal) in addition to digital media.</p>
<p>Jose Cuervo Authentic Pomegranate Margarita and Jose Cuervo Authentic Mango Margarita will be available in grocery, liquor, club and drug stores nationwide.  The 9.95% ABV product is available in two sizes: a 375ml bottle with a suggested retail price of $4.99 and a 1.75 liter bottle with a suggested retail price of $15.99.</p>
<p>As always, Jose Cuervo reminds you to enjoy its newest offerings responsibly.</p>
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		<title>Mexico Distillery Launches Flakey Tequila</title>
		<link>http://www.tequilatown.net/news/mexico-distillery-launches-flakey-tequila/</link>
		<comments>http://www.tequilatown.net/news/mexico-distillery-launches-flakey-tequila/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 22:16:29 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[gimmick]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.tequilatown.net/?p=706</guid>
		<description><![CDATA[The Mexican company Vinos y Licores Azteca has launched a special edition of tequila under the brand name El Conde Azul, which contains flakes of edible gold and silver, company executives said.]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>The Mexican company Vinos y Licores Azteca has launched a special  edition of tequila under the brand name El Conde Azul, which contains  flakes of edible gold and silver, company executives said.</p>
<p>The  high-end liquor will be marketed in Mexico beginning in April, and will  later be exported to the United States and Europe.</p>
<p>As an  innovation in tequila production, the company has dropped into its  golden-colored “reposado” (rested) and “añejo” (aged or vintage)  categories, flakes of real gold that can be digested, as well as silver  flakes in its white tequila.</p>
<p>The liquor is presented in a  handmade Italian crystal bottle with a 24-carat gold label and contains  100-percent agave tequila distilled in the artisanal manner in the Los  Altos region of the western state of Jalisco.</p>
<p>Unlike the hundreds  of bottles displayed on the shelves of stores everywhere, this tequila  follows the European taste for edible gold, a luxury dating back to  ancient times that the company intends to spearhead in Latin America.</p>
<p>Gold  was apparently used by the Egyptians and Chinese in their food and it  has now become a feature of some European products, according to Melly  Barajas, president of the distillery.</p>
<p>She said that the golden  aggregate has neither aroma nor flavor, represents no danger to the body  and even has medicinal properties, favoring the circulation and acting  as an antioxidant.</p>
<p>The new tequila is backed by certificates of  quality from the United States and the European Union.</p>
<p>El Conde  Azul was awarded the gold medal for quality at the 2009 International  Wine and Spirit Competition.</p>
<p>The first shipment will consist of  5,000 bottles, to be distributed chiefly in Mexico and partly in the  United States, Canada, Belgium, Britain and other parts of Europe. The  company already plans to make the product a permanent feature of its  catalogue.</p>
<p>“We’re in the forefront of tequila production. Whoever  buys this bottle is acquiring a fine drink as well as an innovative,  glamorous product,” Barajas said.</p>
<p>Source: <a title="Latin American Herald Tribune" href="http://laht.com/" target="_blank">Latin American Herald Tribune</a></p>
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		<title>Stay Slim with tequila</title>
		<link>http://www.tequilatown.net/other-news/stay-slim-with-tequila/</link>
		<comments>http://www.tequilatown.net/other-news/stay-slim-with-tequila/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 16:01:23 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Other News]]></category>
		<category><![CDATA[calories]]></category>
		<category><![CDATA[gimmick]]></category>
		<category><![CDATA[slim]]></category>

		<guid isPermaLink="false">http://www.tequilatown.net/?p=688</guid>
		<description><![CDATA[Further proving that there is always a market for the weight conscious, Slim Spirits recently launched a line of slimmed-down liquor that’s 25% lower in calories than brand-name counterparts. How do they do it? Alcohol contains calories, and a 1.5 ounce serving of 80 proof (40% alcohol) vodka, tequila, gin, whiskey, or rum contains about [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Further proving that there is always a market for the weight  conscious, Slim Spirits recently launched a line of slimmed-down liquor  that’s 25% lower in calories than brand-name counterparts. How do they  do it? Alcohol contains calories, and a 1.5 ounce serving of 80 proof  (40% alcohol) vodka, tequila, gin, whiskey, or rum contains about 100  calories (97, to be exact). The Slim lineup is 60 proof (30% alcohol)  and a 1.5 ounce serving is only 72 calories.</p>
<p>Slim Tequila is  not for tequila connoisseurs who want to sip a fine tequila. It’s a  reposado &#8220;mixto&#8221;, which means that while the reposado tequila is made  from agave and rested for 3-6 months in used bourbon barrels, it has  been blended with other ingredients and is not 100% blue agave. The  other ingredients are used to enhance flavor and color. (Slim Tequila is  made at La Cofradia (NOM 1137), which also produces Casa Noble and  Amate.)</p>
<blockquote><p>Essentially, we examined liquor making traditions from around the world  and isolated the methods responsible for the exclusive tastes of  classical alcohol varieties.  Then, we simply mixed and matched those  traditions to craft liquors with extraordinary flavor profiles.  For  example, we boost the flavor of Slim Tequila by aging the finest Mexican  agave spirits in American Bourbon barrels.</p>
<p>- Slim Staff</p></blockquote>
<p><a href="http://www.tequilatown.net/wp-content/uploads/2010/03/slim_tequila.jpg"><img class="alignright size-thumbnail wp-image-692" title="Slim Tequila" src="http://www.tequilatown.net/wp-content/uploads/2010/03/slim_tequila-150x150.jpg" alt="" width="150" height="150" /></a>Mixing Slim Tequila into a traditional margarita, or any  other cocktail, is a much better idea then sipping. It tastes just as  strong in alcohol and flavor as a margarita made with Cuervo or Sauza  Gold and you save on calories. For cocktail fans who do not want to  change their drinking habits too much, but are watching the waistline,  switching from the usual mixto to Slim Tequila is a good idea.</p>
<p>Source: <a href="http://www.examiner.com/" target="_blank">Examiner.com</a></p>
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