Tequilatown is pleased to announce the release of the ‘Tequila Database‘. From now on you can have full access to all the information you require, without having to go anywhere else.

So what is this database all about? Well, quite simply, it’s a list of all current tequila brands and the Distilleries that produce them, along with their assigned NOM from the Consejo Regulador del Tequila (CRT). We get the information directly from the CRT and place it in to an easy to digest form for you. As the information is released from the CRT we’ll be updating the information so you can rest assured that they information you’re searching it 100% up to date.

So if you want to know which tequilas have the 1414 NOM, or which are produced at Casa Cuervo then hit up the link and find out for yourself.

The Tequila Database

Oh, and over the coming months we’ll be adding more functionality to it too!

Second World International Tequila Conference Presents “Tequila Trends, Innovators & Brand Builders”

Registration is now open for the Second World International Tequila Conference (WITC), TequilaTours.com announced today. The conference will be held in Guadalajara, Mexico and presented in English, offering industry professionals and tequila aficionados an up-close look at the tequila industry, its culture, trends, and innovators. The conference will offer sessions on production, tasting and flavor profiles, marketing and tequila-bar building.

This conference was specially developed to offer educational and networking opportunities to spirits industry professionals, international investors, brand developers, bar and restaurant managers, importers, distributors, researchers, journalists, and individuals interested in learning about the tequila industry in-depth.

Early registration is $450 USD per person, until Aug. 31. Regular registration begins on Sept. 1, and will cost $495 USD per person. Registration costs include entrance and transportation to all the events and distillery tours, conference materials, luncheons and receptions. Registrations after August 31^st will be accepted depending on space and availability. Air travel to Guadalajara and hotel are not included in the registration fee.

The conference includes:

• Meetings with tequila industry legends, The National Tequila Chamber, The Tequila Regulatory Council (CRT), master distillers, and expert tasters
• Workshops on developing a tequila brand, and developing a tequila bar
• Industry workshops on production techniques, and investment opportunities
• Visits to an agave plantation, and four specially selected tequila distilleries
• Formal tequila tastings held by professional tequila tasters, with tastings of over fifty different tequilas

“The WITC gave me an opportunity to share my passion and experience for tequila with the industry,” said Mark Alberto Holt, creator of the SFT Tequila Bar in Sayulita, Mexico. “It was a great way to share valuable consumer market trends directly with the other participants, and provided me with significant insights that I was able to use behind the bar, and to improve our inventory.”

Join us September 26-30^th, 2010, in Guadalajara, Mexico, the heart of the tequila production region. Complete conference details are available at www.tequilaconference.com.

About the Conference:

The World International Tequila Conference coordination is being provided by TequilaTours.com. TequilaTours.com is registered with the Mexican Secretary of Tourism as a destination management and event organization, specializing in the Tequila Industry. It is headed by David A. Ruiz, Tequila expert and consultant.

“The conference is an amazing opportunity for anyone who works in the tequila industry, or just loves tequila, to learn, network and taste some of the best tequilas available,” says Tequila Consultant and conference organizer David Ruiz.

Ruiz began organizing the annual conference in 2009 with the aim of embracing the popularity of tequila in the export market and connecting local tequila professionals with their counterparts abroad.

President Felipe Calderon gave a shot in the arm to the tequila industry by paying a visit last week to the Regional Tequila Council (CRT) offices in Guadalajara to show his support for one of Mexico’s most emblematic sectors. Primarily, Calderon pledged to continue protecting and promoting tequila’s denomination of origin status, which gives international recognition to the liquor as a distinctive product distilled from the fermented juice of the blue agave plant in certain regions of Mexico.

Calderon patted his administration on the back for finally persuading both China and South Korea to subscribe to the agreement that prevents the word tequila from being used as a generic name on other spirits not made under the controls of the CRT.

Mexico also reached an agreement with China over its long-time refusal to accept 100 percent agave imports because its menthol content was higher than the country’s accepted norms.

The CRT recently opened an office in Shanghai and expects exports, led chiefly by Jose Cuervo, La Cofradia and Sauza, to soar in China in the near future.

Calderon also reiterated his support in fighting the illegal production of pseudo tequilas. According to the president, during his administration police have revised 11,000 properties where illegal production has been suspected and detained over 2,000 people.

The tequila industry supports around 38,000 families in 181 municipalities, chiefly in Jalisco, but also in the states of Guanajuato, Michoacan, Nayarit and Tamaulipas.

Source: Guadalajara Reporter