Muchote Tequila’s new artwork celebrates the transition from a small start up brand to a national brand available in over 15 states across the country.

The new artwork celebrates the transition of Muchote tequila from a small start up brand to a national brand available in over 15 states across the country. “Our focus has always been and will always be to deliver a super premium tequila without the hype, our customers know, and we thank them for their support,” says co founder Will Elger who together with his twin brother launched Muchote in 2007. “Muchote means a whole lot more and our goal to over deliver on this promise is what led us to design a new look for our label which speaks to the timeless tradition that is artisanal tequila.” Watch for the new Muchote label soon, until then pick some of the few remaining original label bottles, a worthy addition to the Tequila aficionados collection.

About Muchote Tequila:
Located and produced in the heart of Mexico’s tequila region, in Los Altos, Arandas Jalisco, Tequila Muchote is 100 percent weber blue agave tequila carefully crafted in the most traditional ways. This process represents a natural, smooth and true taste that is evident when you visit our agave fields and distillery.

Selected “Top Editor Rated” by Tequila.net 94 Points, judges favorite and gold medal winner in the Agave Spirits Challenge Agave.net, a gold medal winner in the Spirits of Mexico Competition, a gold star award from SANTE Magazine and many other awards making Muchote Tequila the most awarded Reposado Tequila in history. For more information, please visit http://www.muchotetequila.com.

Please always enjoy Muchote Tequila responsibly.

Source: PRWeb

Tequila Herradura has set the standard for exceptionally hand-crafted, ultra-premium 100 percent agave tequilas since 1870. To celebrate its 140th Anniversary, Casa Herradura announced today the introduction of new primary packaging that celebrates the brand’s traditional, time-honored production process while projecting the sophistication of unyielding elegance.

“To commemorate our 140th Anniversary, we are introducing Tequila Herradura with a new bottle that accentuates our premium tequilas and unifies the brand under one global and streamlined image,” said John Hayes, managing director for Brown-Forman Tequilas. “The design dignifies and honors the extraordinary quality of Tequila Herradura without altering our traditional hand-crafted process and premium ingredients that tequila aficionados will continue to sip and savor.”

The new packaging for Herradura Tequila was conceptualized across all brand expressions to include key design elements featuring a new angular, square cut-glass bottle, which showcases the tequila’s natural essence and improve ultra-premium cues.

“The form of the bottle is elegantly tapered and square shaped with an extended neck that ties to the authenticity of traditional Mexican glass making with the functional benefit of allowing it to be easy to hold and pour,” said Ken Hirst, a renowned global packaging consultant who assisted in the design of the new Herradura package.

To elevate Herradura Tequila’s unwavering quality and brand cache, the front bottle-face features a metal horseshoe inset to establish the horseshoe as the core brand icon and a defining feature on the package since Herradura means horseshoe in Spanish. The bottle closure also was updated with a clean smooth finish to establish a modern image and an embossed ribbon seal to signify authenticity while unifying the line extension.

“A brand with over a century of deeply rooted heritage deserves a presentation befitting of its status and this new simplified look will present Herradura’s world-class tequila in a contemporary, streamlined way while honoring the brand’s rich history,” said Johnny Cardenas, senior art director for Casa Herradura Tequilas.

While the Anejo and Reposado expression names remain the same, Herradura Blanco is now identified as “Silver” in the U.S., and “Plata” in the majority of the world to leverage consumer familiarity.

Herradura’s new packaging will be offered first in the 750ml bottle followed by the 1L.  The new packaging is currently available on store shelves and in restaurants and bars in California, Florida and Texas markets, and throughout Mexico. The remainder of the U.S. and rest of the world will follow in the coming weeks and months.

To support the Herradura new bottle launch, an advertising campaign was developed by Draftfcb-Chicago that includes print, out-of-home, point-of-sale and digital properties. A message that communicates, “Never Compromise,” will help convey the brand’s commitment to unsurpassed quality and further differentiate Casa Herradura as an upscale leader in the ultra-premium category.

Tequila Herradura is one of the only hand-harvested, handcrafted and estate bottled tequilas in the world. While the look of Herradura’s tequila has been elevated to an elegant and modern image, the same flavor and recipe of founding father’s Ambrosio Rosales and Aurelio Lopez continues unchanged for 140 years.

For more information on Tequila Herradura’s redesigned packaging, please contact David Page at (502) 774-7701 or Ken Zanet at (212) 219-0321. High-resolution images of the new package are available at www.herradurapressroom.com.

About Casa Herradura

Founded by Ambrosio Rosales and Aurelio Lopez, Casa Herradura is one of the oldest and most respected producers of tequila, which many believe delivers the world’s highest quality, most authentic tequila experience because of the expertise and leadership it has developed since 1870.

Located and produced in the heart of Mexico’s tequila region, in the tiny town of Amatitan, Jalisco, Tequila Herradura is 100 percent blue agave tequila carefully crafted using traditional methods, such as cooking the agave in clay ovens and fermenting naturally with wild yeast. This sophisticated process delivers a rich, smooth and unexpected taste that evokes memories of our agave fields.

Selected “Best Distillery of the Year” by Wine Enthusiast magazine in 2007, Tequila Herradura is all natural and estate bottled. For more information, please visit www.herradura.com.

Source: PR Newswire

cPanel Announces Riazul Premium Tequila as Sponsor at cPanel Conference and as the “Official Drink of the Web Hosting Industry”

cPanel, the leader in web hosting automation software, has joined forces with Riazul Premium 100 percent Blue Agave Tequila for the 5th Annual cPanel Conference. Take a seat, sit back, and get ready for this: Riazul is the official tequila sponsor of cPanel Conference!

The cPanel team has been working to add a few twists to this year’s conference, and what better way to do that than to bring an awesome and unique product on board. Riazul Premium Blue Agave is an up-and-coming tequila grown in Jalisco, Mexico, and distributed through Houston, TX.

Riazul not only makes a killer premium tequila, which will seriously make you re- evaluate every drink you’ve ever ordered at a bar, but their company culture and brand excitement closely mimics that of cPanel’s. This made Riazul the natural choice for cPanel Conference.

Riazul will also bring their amazing story of achieving success in a highly competitive market place. cPanel’s Vice President of Operations, Aaron Phillips, said everyone is beyond excited about bringing in something different to the cPanel Conference this year.

“We’re looking forward to providing cPanel Conference attendees with a truly rich experience, and having Riazul present as a sponsor will bring in elements of fun and education,” Phillips said. “I have no doubts that introducing Riazul at cPanel Conference will result in an industry move that will declare them the ‘the official drink of the web hosting industry’!”

Riazul will exhibit at the cPanel Conference, and attendees will be able to learn about, and taste, Riazul’s entire product line, which comprises their Silver, Resposado and Anejo tequilas. But wait, there¼s more.

In recent years, cPanel has been known to host events that defy the meaning of the term “next level.” How could anyone forget the recent cPanel shindig dubbed “Unleash Your Inner Geek,” which was declared by HostingCon (www.hostingcon.com) organizers as “the best event ever” in HostingCon history.

In true cPanel fashion, prepare to expect the unexpected. cPanel Conference attendees are already preparing, mostly by stretching and a little yoga, for the cPanel/SoftLayer (www.softlayer.com/) Mystery Event! The cPanel team will disclose the official event name at the Conference. And of course Riazul will participate “heavily” in this soon-to-be-famous after-hours event.

The cPanel team guarantees they will, not only provide a phenomenal educational experience to conference attendees, but ensure there will be a few over-the-top, Riazul- induced, events that will result in numerous business networking opportunities and an amazingly good time. cPanel Marketing Manager, Diane Sager said cPanel is very honored to have Riazul participate at cPanel Conference- Automation Bootcamp and its accompanying events.

“We anticipate they will add something different for the attendees and will take our events to the next level, which is what we¼re always trying to achieve,” Sager said. “Riazul’s motto is ‘flow freely,’ and that’s exactly what we’re going to do at cPanel Conference 2010. The information, education, and cocktails will “flow freely”—it will be the best conference to date.”

To register or learn more about cPanel Conference 2010, visit www.cpanel.net/conference.

About cPanel:
Since 1997, cPanel has been a leading innovator and developer of control panel software for the web hosting industry. Headquartered in Houston, Texas, cPanel builds software that allows web host professional to transform standalone servers into fully automated point-and-click web hosting platforms. cPanel licensed software allows owners of servers and websites, along with resellers and developers, to optimize their technical resources and replace tedious shell-oriented tasks with dynamic, intuitive web- based interfaces.

About Riazul Tequila:
Grown and harvested in Jalisco, Mexico and distributed through Houston, Tex., Riazul is a silky-smooth, premium sipping tequila made from 100 percent agave. The land, from which Riazul’s agave is harvested has been passed down from generation to generation since the Mexican War of Independence. The name “Riazul” marries the Spanish words for “blue” and “river” to invoke images of a free-flowing body of water, constantly moving forward and rolling along a seemingly fixed course, while quietly cutting and shaping new paths in the process.

The resulting product line — Riazul Anejo, Silver, and Reposado — all honor the original Mexican tequila sipping culture. Each selection also embodies distinctive characteristics, achieved through harvesting, processing and aging techniques that distinguish them from traditional tequilas. Even the Riazul bottle design features a slight curve, bending against pressures to conform to prescribed standards of sameness.

For more information, visit www.riazul.com or follow Riazul at www.twitter.com/riazultequila or find Riazul Premium Tequila on Facebook at www.facebook.com/riazultequila.

cPanel Media Contacts

Diane Sager Marketing Manager
Vernon Blanson Marketing Coordinator
Eric Gregory Account Manager

Beam Global Spirits & Wine has announced the winning bottle design for a limited edition run in the UK of its Hornitos Reposado Tequila brand.

Hornitos Day of the Dead Bottle - by Andi Hopgood

The company said today (25 August) that its UK distributor, Maxxium UK, has been running a competition with body art and tattoo magazine Skin Deep to design a bottle for the Reposado variant. The competition to create the bottle invited the body art community to come up with a tattoo-inspired design that “conveyed the authenticity” of the brand, Maxxium said.

The winning artist (Andi Hopgood) bagged a feature interview in the August issue of Skin Deep to showcase his tattoo talents as well as £3,000 cash to spend. Twenty runners up also received a bottle of 100% agave HORNITOS tequila to savour.

Although i knew the sugar skulls would be popular i decided to do my own twist on them as Tequila is a celebration in itself and partnering it with the day of the dead celebration seemed fitting…….along with traditional old school tattoo roses which I love. – Andi Hopgood

Hornitos will subsequently launch 500 limited edition bottles exclusively in the UK this autumn. The bottle will be available to pour in selected Tequila bars across the country.

Source: just-drinks

First Family of Tequila Celebrates Mexican Culture by Commissioning Local Artist to Design Box

This year the limited-edition handcrafted wooden box for the 15th installment to this collection is adorned with the artistic styling of Pablo Vargas Lugo.

Reserva de la Familia is an award-winning Extra Anejo (aged) Tequila made from hand-selected, 100% pure blue agave grown in the Cuervo estate’s richest volcanic soils. Reserva de la Familia, a crown jewel of the Jose Cuervo portfolio, is considered to be a collectable masterpiece by spirit connoisseurs around the world for both its superior taste and uniquely designed packaging.  Each year since 1995, the Cuervo family has selected a renowned Mexican artist to paint the new handcrafted wooden box for its ultra-premium vintage Tequila – part of its continuing support for promising Mexican artists and local culture.

This year’s edition features the artistry of Pablo Vargas Lugo, whose work has been featured in more than a hundred exhibitions around the world. Vargas Lugo’s art is not limited to any specific style, technique or theme, but rather he creates works characterized by an apparent simplicity of form, which hides a web of visual and conceptual operations. His works achieve both graphic and three-dimensional qualities by combining industrial and handmade processes.  Through this technique, he is able to mix together references and shapes from different sources and times.

“The craftsmanship in the development of the Reserva de la Familia liquid and packaging is a true labor of love,” said Juan Domingo Beckmann, Executive Director of Casa Cuervo and the 10th generation of Jose Cuervo descendents. “It is our privilege to share the spirit of Mexican culture, and the artists that contribute to it, with the world through these distinctive and powerful forms of expression.”

In addition to winning several awards and a double gold medal from the 2006 San Francisco World Spirits Competition, Reserva de la Familia is recognized by industry experts as one of the world’s finest spirits. Only a limited number of Reserva de la Familia bottles are produced each year, which makes this prized sipping Tequila a much-desired spirit.

This exclusive Tequila is part of a private family tradition dating back to 1795, when the Jose Cuervo family would descend into their private cellar to share the finest Tequila reserves with a select group of family and friends.  In 1995, to celebrate the 200-year anniversary of the Cuervo brand, the family decided to share Reserva de la Familia with the rest of the world, and began issuing limited-edition bottles.

Aged in new French and American charred oak barrels, Reserva de la Familia has a full, mellow taste that combines floral, agave, vanilla, nut and Cognac-like flavors and is typically sipped in a brandy snifter either straight or on the rocks.  Each bottle is carefully assembled by hand, numbered and dated, hand-dipped in wax and then placed in the handcrafted wooden box.  The 2008 Reserva de la Familia is expected to be available in most U.S. states in March for approximately $100 per 750ml bottle (price varies per market).

When enjoying Reserva de la Familia or any other product in the Jose Cuervo portfolio, please do so responsibly.

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.josecuervo.com.

About DIAGEO

Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at http://www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

When enjoying its products, Diageo reminds its adult consumers to drink responsibly.  As the world’s largest spirits, wine and beer company, Diageo is committed to social responsibility and the responsible marketing of its brands.  The Diageo Marketing Code is one of the most stringent in the industry.  Diageo is a founding member and major supporter of The Century Council, a not-for-profit organization whose programs are designed to combat drunk driving and underage drinking.

Celebrating life, every day, everywhere, responsibly.

Source: Jose Cuervo

Proximo Spirits, Inc. and 1800® Tequila are thrilled to announce today the release of the second annual collection of limited-edition Essential Artists bottles.  Introducing 12 new bottles designed by up-and-coming artists from New York to Hawaii, the 1800 Tequila Essential Artists series celebrates a dynamic range of original artwork on a unique and unexpected medium – bottles of 100% Agave Silver Tequila! Showcasing eleven designs gathered from over 15,000 online submissions, selected by 1800 Tequila, and one special edition “celebrity artist” bottle, this new line is a vibrant example of the undiscovered, yet soon-to-be-recognized talent residing across the country.

The winning bottle by Steven Wilson

The first installation of the series proved to be a compelling initiative, attracting attention from a wide-range of both world-renowned and unknown artists. This year, in addition to the eclectic variety of 11 user-generated designs, 1800 Tequila is excited to feature a special-edition bottle by Studio Number One, a group of rising star designers whose work is now being recognized as ‘essential’ in the art world.

Founded in 2003 by artist Shepard Fairey (who gained global notoriety this year for his Obama “Hope” design), Studio Number One has built a reputation as one of today’s most influential creative agencies in the country. Describing themselves as a “firm where art and design bridge the gap between culture and enterprise,” Studio Number One reflects the mission of the 1800 Tequila Essential Artists series.

“It’s a pleasure to be involved with something that puts art in more people’s hands, and to work with a brand like 1800 Tequila that supports and promotes artists,” said Amanda Fairey, Chief Operating Officer for Studio Number One.

“We wanted to create something that’s as much fun to enjoy on the shelf as it is off the shelf. It’s a design that captures the wild side of tequila, but tames it with a dose of humor and a sense of adventure,” added Florencio Zavala, Associate Creative Director for Studio Number One.

In addition to Studio Number One, eleven artists nationwide contributed work to create the series of 12 bottles.  These artists include StevOramA (Honolulu, HI), the $10,000 Grand Prize Winner whose design has been given a starring role in the series, as well as Ian McGillivray (Brooklyn, NY), Nickelyn Reames (Manteca, CA), danyol (San Francisco, CA), Leyland “Lee” DeVito (Detroit, MI), Danielle Salinas (Bloomfield, NJ), Chad Shore (Atlanta, GA), Mark Sweeney (San Francisco, CA), Branden Tintiangco (San Diego, CA), Chuck Trunks (Los Angeles, CA), and Michelle Villasenor (Atlanta, GA).

“We’re excited to offer another round of Essential Artists bottles, as we received an overwhelmingly positive response to the first campaign,” said Elwyn Gladstone, VP of Marketing for Proximo.  “Emerging artists can struggle for years before seeing their work recognized on a national scale, but the creative genius behind the submissions and the incredible demand from consumers has allowed us to expand this program and feature 11 more artists, on our way to showcasing 1,800 inspired submissions.”

Only a limited number of bottles have been produced, making for an attractive collector’s item and lively addition to any bar.  To find the bottles, which retail for $24.99 each, consumers can enter their zip codes into the “Liquor Locator” on 1800Tequila.com to find the series in their area.  In hopes of encouraging other artists to make their dreams a reality, 1800 Tequila plans to re-launch the contest at the end of this year, inviting artists to submit their own bottle designs for a chance at inclusion in the next series.

Source: 1800 press release

The #1 selling tequila in Mexico, Tequila el Jimador, reunites the family of its expressions under one package. Starting in October, Tequila el Jimador Añejo will be available in a new package that aligns its look with its Blanco and Reposado packages.

The new Añejo package first will be available in California and Texas, and roll out to the remainder of the U.S. by year’s end. The new look will feature the same tall, angular bottle as the other expressions and identical iconography of the Jimador on the label to pay tribute to the proud men that harvest the agave plants used to make tequila. The biggest difference on the Añejo package will be a silver background on the label which will radiate the quality of the 12-month aged 100% agave tequila inside.

“From a branding perspective, it is important for the Tequila el Jimador Añejo package to look similar to the other expressions to align it with the brand in consumers’ minds,” said Mark Bacon, vice president for Tequilas in the North America. “el Jimador is quickly becoming the tequila of choice for U.S. consumers looking for a high quality, authentic tequila at an accessible price so we wanted to ensure a consistent look and feel across expressions. Consumers can rest assured the only change was the bottle.”

To support the new el Jimador Añejo package, “the 100% Agave, 100% Real” campaign created by AOR Draftfcb Chicago, in conjunction with the Draftfcb Mexico City, will continue to run in various markets. The campaign delivers the primary brand message: “In a world where everyone associates tequila with celebration, el Jimador is the most authentic tequila celebration.” This authenticity is brought to life through a visual of a Mexican wood carving (created by an artist, Claudio Limon, in Guadalajara, the region of Mexico where el Jimador is made). The wood carving illustrates the brand story and is a tapestry of icons and symbols that relate to el Jimador’s history, production process and tequila celebration. The bilingual campaign will include television, print, out-of-home, POS and interactive.

Tequila el Jimador is produced by Casa Herradura, which was named “2007 Best Distiller of the Year” by Wine Enthusiast magazine. Since 2000, Tequila el Jimador has received numerous accolades from industry insiders, including the Adams Beverage Media Growth Brand Award in the Fast Track Category for 2005 and 2006.

To learn more about el Jimador, visit www.eljimador.com

Source: Businesswire

1800 Tequila begun a new advertising campaign in the US earlier his month and they’ve got their sights set on Patrón! The man behind the assault, Michael Imperioli from ‘The Sopranos’.

Proximo Spirits, owner of the 1800 Tequila brand, have chosen Imperioli to help boost their image and visibility amongst tequila fans that would normally sip Patrón . The $15 million campaign consists of TV, print, online and outdoor ads. Most notable are the two 15 second ads that have been released which both take tough, but humorous, jabs at the Patrón brand. 1800 Tequila, formerly Cuervo 1800, is cleary looking for an identity separate from its Jose Cuervo roots.

The campaign aims convince consumers to trade down from the pricier ultra-premium Patron brand. The actor/director says in one ad, “What happened to tequila? These days it’s all velvet ropes and posture. I don’t know about you, but when I drink it, I really like to kick back and be myself.” He then kicks a bottle of Patron off of a table and says sarcastically, “Oops.”

Patron tequila has seen an increase in press coverage over the last few years with it even being featured on high ranking shows such as Oprah Winfrey.

This is the first time 1800 has appeared on TV. Earlier this year it became the first spirits brand to sponsor the Los Angeles Lakers.The investment in this new effort is significantly higher than last year when spending behind 1800 Tequila was only $3.3 million.

Tequila Herradura Leverages 140 Years of Tradition and Authenticity to Redesign Packaging

Tequila Herradura, one of the oldest and most respected 100 percent blue agave tequila brands since 1870, announced today the introduction of its new primary and secondary packaging developed to highlight the brand’s ultra-premium, hand-crafted authenticity. The revamped Blanco, Reposado and Añejo packaging will be seen on U.S. store shelves and in restaurants and bars this summer.

“For the past 140 years, Casa Herradura has been at the forefront of the tequila industry and has been recognized for its innovations with 16 gold medals in taste and quality. In our commitment to Herradura’s place in the market as seriously great tequila, the new packaging reflects the confident and refined personality of the brand and our consumers, whose appreciation of quality spirits separate them from the casual tequila drinker,” said John Hayes, brand director for Casa Herradura tequilas. “By embedding images from our heritage into the new design, we are extending an invitation for our consumers to join us in celebrating Herradura’s rich history and tradition.”

Designed by the Brown-Forman Design Group in conjunction with Duffy & Partners, a brand design company, the new Tequila Herradura packaging incorporates key elements from the brand’s story. Prominently placed on the brighter-hued front label is a larger, more realistic horseshoe, herradura in Spanish, encasing the Casa Herradura crest. Imagery from the Hacienda located in the heart of Mexico’s tequila region is also displayed in the front and back of the square bottles, a reference to the all-natural, hand-crafted and estate-bottled production process followed to create the brand’s various expressions. In addition to the updated labels, the new all-black closures of the bottles and colored ribbons that differentiate the Blanco, Reposado and Añejo expressions help unify the line extension.

The new secondary packaging and shipper cases perfectly align with the bottle designs, utilizing the same bold colors, images from the Hacienda and super-sized horseshoe. On the single-bottle boxes, the black herradura is wrapped around its corner; when positioned correctly next to another box, a complete horseshoe is displayed, reinforcing the brand presence in off-premise accounts.

A national advertising campaign developed by Draftfcb-Chicago, which includes print, out-of-home, point-of-sale and online elements, will support the introduction of the new packaging. Playing off of the lucky charm connotation of the horseshoe, the ads feature the tag line “Good Fortune Awaits,” aiming to establish a conversation with those who rely more on tradition and perseverance than on luck to reach their potential.

Though the look of the iconic square bottles has evolved, the ultra-premium taste and aroma of Herradura will continue to be produced according to the standards set by the distillery’s founders, Ambrosio Rosales and Aurelio López, in the 1800s, including the use of clay ovens and naturally-occurring yeast.

The previous look of Herradura tequila

About Casa Herradura

Founded by Ambrosio Rosales and Aurelio Lopez, Casa Herradura is one of the oldest and most respected producers of tequila. Many believe Casa Herradura delivers the world’s highest quality, most authentic tequila experience because of the expertise and leadership it has developed since 1870.

Located and produced in the heart of Mexico’s tequila region, in the tiny town of Amatitán, Jalisco, Tequila Herradura is 100 percent blue agave tequila carefully crafted using traditional methods, such as cooking the agave in clay ovens and fermenting naturally with wild yeast. This sophisticated process delivers a rich, smooth and unexpected taste that evokes memories of our agave fields.

Selected “Best Distillery of the Year” by Wine Enthusiast magazine in 2007, Tequila Herradura is all natural and estate bottled. For more information, please visit www.herraduratequila.com.

Source: Businesswire