After filming on location in London and across Mexico, Olmeca Tequila is proud to launch the Olmeca Altos Short Films.  Beautifully shot and with a dynamic and contemporary feel, the series of five documentaries feature Henry Besant and Dre Masso as they travel through the origins of Tequila to tell us about its unique production; they also take a look at modern uses of the Agave plant and the tezontle stone, before returning to London to observe how the category has affected the vibrant bar scene.

We’ve reached the end of our journey and with it the fifth and final episode of the Olmeca Altos Short Films: Bringing It Home. Bringing It Home travels from Mexico, where the guys meet the country’s most recognised bartender, to high-end bars in London, where local top bartenders share Olmeca Altos cocktail recipes, and discuss how perceptions of Tequila are continuously evolving.

Hopefully these videos have proven both interesting and entertaining.

After filming on location in London and across Mexico, Olmeca Tequila is proud to launch the Olmeca Altos Short Films.  Beautifully shot and with a dynamic and contemporary feel, the series of five documentaries feature Henry Besant and Dre Masso as they travel through the origins of Tequila to tell us about its unique production; they also take a look at modern uses of the Agave plant and the tezontle stone, before returning to London to observe how the category has affected the vibrant bar scene.

Yes, we’re back once again with the fourth film in the series. Master Distiller focuses on the infinite passion of Jesús Hernández, one of the finest Tequila distillers in the world, and head of the Olmeca distillery, as he unearths the secrets and myths of its production.  We also meet people who have been influenced by Jesús.

Be sure to come back to the site in two weeks time for the final video in the serie, Coming Home.

You can of course stay up to date with all the films, as well as all other things Olmeca, through the Olmeca You Tube channel. http://www.youtube.com/OlmecaTequilaUK

After filming on location in London and across Mexico, Olmeca Tequila is proud to launch the Olmeca Altos Short Films.  Beautifully shot and with a dynamic and contemporary feel, the series of five documentaries feature Henry Besant and Dre Masso as they travel through the origins of Tequila to tell us about its unique production; they also take a look at modern uses of the Agave plant and the tezontle stone, before returning to London to observe how the category has affected the vibrant bar scene.

As promised we’re back once again with the third film in the series. Tahona takes a look at why the ancient Tahona method used to produce Olmeca Altos creates a more flavoursome Tequila, before moving on to Biko – Mexico’s highest rated restaurant – to see how they use the same volcanic rock in their contemporary kitchen.

Be sure to come back to the site in the coming weeks for the next videos in the series Master Distiller and Coming Home.

You can of course stay up to date with all the films, as well as all other things Olmeca, through the Olmeca You Tube channel. http://www.youtube.com/OlmecaTequilaUK

After filming on location in London and across Mexico, Olmeca Tequila is proud to launch the Olmeca Altos Short Films.  Beautifully shot and with a dynamic and contemporary feel, the series of five documentaries feature Henry Besant and Dre Masso as they travel through the origins of Tequila to tell us about its unique production; they also take a look at modern uses of the Agave plant and the tezontle stone, before returning to London to observe how the category has affected the vibrant bar scene.

Over the next few weeks we’ll be bringing you the other short films from Olmeca Altos documentaries. This week we’re kicking off with the first two in the series, Los Altos and 100% Agave.

The first film Los Altos explores the origin of Olmeca Altos, and explains why the famous tierra roja helps to cultivate the finest Tequila in the world.  It also meets with proud locals from across Los Altos region, as well as visiting the eponymous town of Tequila.

The second film 100% Agave follows Henry and Dre as they talk to the jimadores who harvest the plants used for Olmeca Altos 100% Agave Tequila.  They also explore modern uses of Agave in cooking and fashion.

Be sure to come back to the site in the coming weeks for the next videos in the series Tahona, Master Distiller and Coming Home.

You can of course stay up to date with all the films, as well as all other things Olmeca, through the Olmeca You Tube channel. http://www.youtube.com/OlmecaTequilaUK

Geneticists working in Central Mexico have mapped the genome of the blue agave, a desert plant used to make tequila.

A research team led by June Simpson Williamson said on Thursday that it took them six years to sequence 35,000 genes in Agave tequilana Weber.

The team has identified four or five genes which could be used to manipulate the agave’s flowering and maturity process, something that could boost tequila production.

Plants in the agave family die after producing a flowering stem, and slowing the progress toward flowering gives the plants a longer productive life.

Other liquors are made using relatives of the blue agave, but only products of the sequenced plant distilled in the western Mexican state Jalisco can be called tequila.

The project could also help identify other productive processes in the plant, including the production of herbal medicine, Williamson said.

New North Carolina State University research shows that tequila’s surge in popularity over the past 15 years has been a boon for industry, but is triggering a significant hangover of social and environmental problems in the region of Mexico where the once-notorious liquor is produced.

Tequila is distilled from the blue agave plant and, according to Mexican law, can only be produced in an area encompassing the state of Jalisco and parts of four other Mexican states. This sort of distinction, known as a “geographical indication” (GI), conveys the geographical origin of a product, as well as its cultural and historical identity. Tequila and other GIs, such as Champagne and Napa Valley wine, are protected by a complicated set of organizations, agreements and laws worldwide that tie production to a specific place – making it impossible to outsource. But the new study, co-authored by NC State’s Dr. Sarah Bowen, shows that the tequila GI is neither socially nor ecologically sustainable, and may serve as a lesson for other regions in Asia and the Americas that are currently trying to establish GIs.

The tequila industry has expanded considerably since the early 1990s, more than doubling its production between 1995 and 2005 alone. But a series of factors, including pest and disease infestations and the fact that it takes at least six years for a blue agave plant to progress from planting to harvest, have contributed to significant instabilities in the supply of agave. The supply problems, coupled with a surge in demand, have resulted in companies planting their own agave – rather than relying on independent farmers. This also means that agave is now being grown in areas that are within the tequila GI “zone,” but that have not previously been used for agave cultivation. These changes have contributed to a loss of traditional farming practices, such as the practice of pruning agave plants to control for pests. Instead, there has been a significant increase in the use of pesticides and other chemicals.

“Many of these changes are marginalizing independent agave farmers and workers,” Bowen says, “undermining the social foundation of the region that relies on the agave and tequila industries.” Furthermore, the study shows that the norms that define tequila production do little to preserve traditional tequila production methods. As a result, the social and environmental resources in the Amatitán-Tequila Valley, where tequila production originated over 400 years ago, are under threat.

The study is significant because it provides a case study of how the lack of socioeconomic and ecological sustainability can create a vicious cycle where social concerns exacerbate environmental problems and vice versa. But it also provides some guidance for moving forward. For example, Bowen says, if GIs want to make real contributions to rural development and long-term environmental health, sustainable production practices should be incorporated into the legal framework of the GI itself.

The study, “Geographical indications, terroir, and socioeconomic and ecological sustainability: The case of tequila,” was published in the January issue of the Journal of Rural Studies. The study was co-authored by Bowen, an assistant professor of sociology at NC State, and Dr. Ana Valenzuela Zapata, of the University of Guadalajara.

Source: Eurakalert