Unsigned bands thirsty for their big break might just get one, thanks to ultra-premium tequila maker Patron. To enter, bands can visit the XO Cafe Music Project entry page located on the new Patron XO Cafe Facebook page, which has attracted more than 80 bands and 5,300 fans since the contest began.
Night Agency, an award-winning digital creative shop based in New York City, has been given digital and social media responsibilities for Tequila Avion. They will be responsible for developing and executing a comprehensive digital and social strategy over the course of the next several months.
International Management Group, USA Volleyball and Jose Cuervo today announced the 2011 “Jose Cuervo Pro Beach Volleyball Series.” The three-event series is USAV sanctioned and features a $500,000 cumulative prize purse, the richest in the U.S. this year.
el Jimador, 100% blue agave tequila, announced today the launch of its soccer-themed consumer experience. The brand invites passionate and enthusiastic soccer fans to “Like” the el Jimador Facebook page and answer the question “What Makes You A 100% Real Soccer Fan” for a chance to win a VIP trip to the 2011 AT&T MLS All-Star Game on July 27, alongside three friends.
1800® Tequila announced the launch of a new $18 million television advertising campaign this month airing across various cable networks.
