Jose Cuervo, the world’s largest producer of Tequila, today introduced “Cue the Cuervo,” a multi-tiered national marketing campaign that illustrates how the legendary Tequila brand brings together all elements of a night to take it from exciting to epic.  ”Cue the Cuervo” is inclusive of television, out-of-home, online, print and radio advertising, public relations support, experiential marketing, a social responsibility program and groundbreaking digital extensions. The campaign will also be prominently featured at point-of-sale throughout the country.

“Cue the Cuervo” will be brought to life on Facebook, Cuervo.com and in bars across the country through a number of consumer touch points.  Among the unique digital extensions will be “Cue the Cab.”  Jose Cuervo is proud to introduce this free iPhone application that leverages mobile technology to provide consumers with a one touch option to request a safe ride home.  The “Cue the Cab” program will synchronize the consumer’s location with a cab company for pick-up at no additional cost for the coordination, ensuring that the most legendary nights out end with a safe, responsible ride home.

Consumers online will be impressed with an innovative pre-roll video that synchs with banner ads on the same web site.  The digital interaction allows the Cuervo hero featured within the video to reach across screen and grab shots of Jose Cuervo from the banner ad.  The Cuervo shots move seamlessly from the ad and into the video where they are handed out to a group of friends who then bond together with a shot of Cuervo.

“Jose Cuervo has been a category leader in quality and innovation since creating the tequila industry more than two-and-a-half centuries ago, and ‘Cue the Cuervo’ pushes the envelope in marketing quality and innovation,” said Paul Clarke, Jose Cuervo Brand Director, Diageo. “The campaign reminds consumers that Jose Cuervo is the one element that can bring the night together, and it does so in a compelling, interactive manner.”

The campaign artwork for out-of-home advertising and point-of-sale materials will keep the brand name front and center, calling out that “Cue” is embedded within the word “Cuervo,” just as Jose Cuervo is often the one constant embedded within most extraordinary nights out with friends.

Consumers can also tune in for the campaign’s two leading 30-second television spots, “Bar” and “Apartment.”  These commercials will ‘Cue’ in all of the mundane elements of a scene for a night out one by one – the tables, the chairs, the kitschy atmosphere, the locals or party guests, and the girls – and then promptly ‘Cue’ in the drink that brings it all together, taking the night from ordinary to legendary.  The spots will air on cable networks including ESPN, HBO and FX and on sites including Break.com, FunnyorDie.com, ESPN.com, Deadspin.com and FoxSports.com.

For more information, visit www.Facebook.com/Cuervo or  www.Cuervo.com.  Jose Cuervo reminds you to Cue Responsibly.

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.josecuervo.com.

Source: PRNewswire

Intersect Beverage is proud to announce their recent success at the 4th Annual Spirits of Mexico Tasting Competition, presented by The Polished Palate. All of the premium tequila entered into the competition by Intersect Beverage received award-winning recognition. Their Regional Tequila was awarded the highest award, the Best of Category for Blanco, Silver and Plata, the Tequila Anejo Gold Award, and the Tequila Reposado Silver Award. Their second brand Azunia Tequila, received the Tequila Gold Awards: Blanco, Silver, Plata, the Tequila Reposado Bronze Award and the Tequila Anejo Bronze Award.

This annual event held August 16th at the Best Western Hacienda Hotel in Old Town San Diego, featured over 100 different brands of tequila. The competition was co-hosted by Jack Robertiello, creator of Drinks Ink and past editor of Cheer’s Magazine, and Robert Plotkin, a respected beverage industry author and founder of Bar Media. The judging panel consisted of 12 accredited liquor and tequila experts from across the United States and Mexico. Among the judges was second year participant Mario Marquez, the first certified Tequilier Ambassadeur in the US, who’s passion for tequila has led him to study at over 17 distilleries. The panel also welcomed Junior Merino, a tequila connoisseur and mixologist whose cocktail creations have won him awards and mentions throughout major print and online media outlets such as the New York Times, Women’s Wear Daily and Gourmet Magazine. Merino has acted as a judge for Spirits of Mexico Tasting since its inception. Dori Bryant, President of Polished Palate LLC, stated “The tasting panel was made up of a jury of peers, making it especially hard for competitors. I was very impressed with Intersect Beverage, as all expressions of Azunia and Regional Tequilas swept the 2010 SOM Tasting Competition, garnering 7 Awards including 3 Golds and a Best of Category for Regional Blanco.“

Intersect Beverage’s CEO Jim Riley could not be happier with the results of this year’s event, “I know we have great products which embody the heritage and values of our tequila making process; so it was a great feeling to have an esteemed panel of judges experience our tequila and recognize the quality.”

About Intersect Beverage:

Intersect Beverage, located in Newport Beach, CA, imports premium tequilas. Executives, Jim Riley and Kirk Gaither, have more than twenty years experience in the spirits industry. Intersect Beverage is committed to delivering the highest quality brands and products to every client, employing the best management and sales team in the industry involving each individual in the success of the company and its partners. Dedicated to redefining the spirits industry, having fun while delivering only the finest quality products to the market.
Intersect Beverages’ products include: Azuñia Tequila (ultra-premium tequila) produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco (perfect choice for a refreshing Azuñia margarita), Reposado (an authentic pleasure with a touch of smokiness) and Añejo (the most sophisticated with hints of vanilla and nuts).

Regional Tequila (authentic premium tequila) produced from 100% Weber Blue Agave and double distilled. Regional’s portfolio includes: Regional Blanco, Reposado and Añejo. Each brand delivering a distinct flavor for all to enjoy! To learn more about Azuñia Ultra-Premium Tequilas and to download a list of Azuñia and Regional Tequila cocktails visit www.azuniatequila.com and www.regionaltequila.com

About Polished Palate:

Since 2005, the Polished Palate has been hosting cutting edge Tasting Events, educating the consumer on all aspects of each distilled spirit category. Through seminars hosted by recognized industry professionals, guests learn about the history & culture of each spirit, their impact on society, current trends & appropriate tasting techniques, while promoting responsible consumption.

Source: PRWeb

Hornitos Day of the Dead Bottle - by Andi Hopgood

The company said today (25 August) that its UK distributor, Maxxium UK, has been running a competition with body art and tattoo magazine Skin Deep to design a bottle for the Reposado variant. The competition to create the bottle invited the body art community to come up with a tattoo-inspired design that “conveyed the authenticity” of the brand, Maxxium said.

The winning artist (Andi Hopgood) bagged a feature interview in the August issue of Skin Deep to showcase his tattoo talents as well as £3,000 cash to spend. Twenty runners up also received a bottle of 100% agave HORNITOS tequila to savour.

Although i knew the sugar skulls would be popular i decided to do my own twist on them as Tequila is a celebration in itself and partnering it with the day of the dead celebration seemed fitting…….along with traditional old school tattoo roses which I love. – Andi Hopgood

Hornitos will subsequently launch 500 limited edition bottles exclusively in the UK this autumn. The bottle will be available to pour in selected Tequila bars across the country.

Source: just-drinks

901 Silver, the rapidly growing ultra premium tequila, announced its first national multi-media advertising campaign today entitled “Tequila Is Liberty,” with the first execution called “Improved by Use,” followed by “Let Them Eat Cake,” and “Risk and Peril.” The campaign is driven by the desire for the uncommon user experience, the urge to be exceptional, and the attitude of feeling Tequila Is in fact Liberty. The campaign features a TV platform, digital, print, viral and strong promotional support.

“Improved By Use”

The 901 Silver Tequila “Improved by Use” commercial singles out one man among a crowd of followers. Surrounded by the ordinary, his presence symbolizes superior quality and the desire to strive higher, in essence creating a moment to arrive at extraordinary with 901 Silver Tequila. For this exclusive group of friends, 901 Silver Tequila is liberty fueled by aspiration to be in the game and satisfies their appetite to get the most out of life.

“Let Them Eat Cake”

“Let Them Eat Cake” features a self-assured, beautiful, poised woman who commands viewers’ attention. She is powerful, controlled and a spoken visionary who knows how to get what she wants. For her, 901 Silver Tequila liberates her inner desire with a coolness that dominates but is not domineering.

“Risk and Peril”

“Risk and Peril” dares its viewers to act upon ambition. 901 Silver Tequila unshackles a striking and intense woman from the confines of typical gender roles. She takes destiny and control into her own hands feeling at liberty to make others writhe in submission to achieve her dreams.

In this campaign, 901 Silver Tequila is the drink of choice. Ever the revolutionary spirit, 901 Silver Tequila inspires and compels its users to elevate themselves from their everyday norm. It is deliberately mysterious and sensational to heighten audience intrigue, utilizing excerpts from the pages of history’s greatest stories. Each ad is an epic monologue creating experiential filmic dispatches that immediately pique interest, heighten the senses and arouse any manner of passions, both intellectual and emotional.  The 901 Silver Tequila print ads will seamlessly thread the campaign’s themes blending current fashion imagery with cultural and style references, helping to portray these metaphors.

“The 901 Silver Tequila ‘Tequila Is Liberty’ campaign is centered on our target consumers’ desire to experience more and create rewarding and memorable moments,” said Kevin Ruder, President, 901 Silver Tequila.

“Tequila Is Liberty” was created by The Martin Agency and directed by 901 Silver Tequila CEO and founder, Justin Timberlake, who is making his directorial debut. The campaign was shot at the Standard Hotel in Los Angeles in addition to other miscellaneous Los Angeles locations.

The spots will run online and on video networks, first breaking in late-July in the U.S., followed by print ads in September and then television in spring of 2011. “Tequila Is Liberty” will be supported at launch with a heavy public relations and digital campaign to drive trade and consumer awareness. Digital elements include Facebook and Twitter campaigns as well as YouTube.

To view 901 Silver Tequila’s new multi-media advertising campaign, please visit www.901.com.

Credits:

Agency: Martin Agency

Client: Kevin Ruder, President, 901 Silver Tequila

Creative Director: Mike Hughes and John Norman

Creative Team: Keith Tilford and Eric Tilford

Account Supervisor: Marc Kempter

Production Company: Super Studio, Santa Monica, CA

Director:  Justin Timberlake

Director of Photography: Jeff Cronenweth

Executive Producer: Dana Garman

Location: Standard Hotel, misc. Los Angeles locations

Editorial Company: Rock Paper Scissors, Santa Monica, CA

Editor: Kirk Baxter

ABOUT 901 SILVER TEQUILA:

It’s Always…..made from 100% Blue Weber Agave

It’s Always…..triple distilled

It’s Always…..hand crafted

It’s Always…..ultra smooth

It’s Always Being Responsible

901 IS A TRADEMARK OF DIAB Importers LLC.

DIAB Importers LLC. St Louis MO – 40% ALC. BY VOL. (80 proof)

www.901.com

SOURCE 901 Silver Tequila

Registration is now open for the Second World International Tequila Conference (WITC), TequilaTours.com announced today. The conference will be held in Guadalajara, Mexico and presented in English, offering industry professionals and tequila aficionados an up-close look at the tequila industry, its culture, trends, and innovators. The conference will offer sessions on production, tasting and flavor profiles, marketing and tequila-bar building.

This conference was specially developed to offer educational and networking opportunities to spirits industry professionals, international investors, brand developers, bar and restaurant managers, importers, distributors, researchers, journalists, and individuals interested in learning about the tequila industry in-depth.

Early registration is $450 USD per person, until Aug. 31. Regular registration begins on Sept. 1, and will cost $495 USD per person. Registration costs include entrance and transportation to all the events and distillery tours, conference materials, luncheons and receptions. Registrations after August 31^st will be accepted depending on space and availability. Air travel to Guadalajara and hotel are not included in the registration fee.

The conference includes:

• Meetings with tequila industry legends, The National Tequila Chamber, The Tequila Regulatory Council (CRT), master distillers, and expert tasters
• Workshops on developing a tequila brand, and developing a tequila bar
• Industry workshops on production techniques, and investment opportunities
• Visits to an agave plantation, and four specially selected tequila distilleries
• Formal tequila tastings held by professional tequila tasters, with tastings of over fifty different tequilas

“The WITC gave me an opportunity to share my passion and experience for tequila with the industry,” said Mark Alberto Holt, creator of the SFT Tequila Bar in Sayulita, Mexico. “It was a great way to share valuable consumer market trends directly with the other participants, and provided me with significant insights that I was able to use behind the bar, and to improve our inventory.”

Join us September 26-30^th, 2010, in Guadalajara, Mexico, the heart of the tequila production region. Complete conference details are available at www.tequilaconference.com.

About the Conference:

The World International Tequila Conference coordination is being provided by TequilaTours.com. TequilaTours.com is registered with the Mexican Secretary of Tourism as a destination management and event organization, specializing in the Tequila Industry. It is headed by David A. Ruiz, Tequila expert and consultant.

“The conference is an amazing opportunity for anyone who works in the tequila industry, or just loves tequila, to learn, network and taste some of the best tequilas available,” says Tequila Consultant and conference organizer David Ruiz.

Ruiz began organizing the annual conference in 2009 with the aim of embracing the popularity of tequila in the export market and connecting local tequila professionals with their counterparts abroad.

J. Gary Shansby, Founder, Chairman and CEO of Tequila Partida ─ the world’s top-rated tequila ─ announced today the appointment of Kevin Moodie as Executive Vice President, Chief Operating Officer, US effective immediately. “Since we launched Partida six years ago we have been on course with our sales projections and growth,” said Mr. Shansby. “With Kevin driving the sales team and with me being able to focus more on the marketing and managing the total company, I’m confident we’re now ready to take Partida to the next level in terms of our market position in the ultra premium tequila category and annual case sales.”

Kevin Moodie was formerly president of Scottish & Newcastle Importers. He took Newcastle Brown Ale from 300,000 cases in 1991 to over seven million cases by 2008, growing the premium ale brand from an obscure, cult product to the number one imported ale in the US. Kevin left when the parent company was acquired by Heineken N.V. and Carlsberg Breweries A/S, and the US subsidiary shut down. “Kevin has a proven track record of taking a premium brand from boutique status to a major national stage,” continued Mr. Shansby. “Partida is on the cusp of this very same transition and with Kevin’s experience, industry knowledge, management skill, and relationships he is the perfect executive to strengthen our company and organization to insure profitable, accelerated growth.”

“I’m looking forward to the challenge of driving Partida’s growth during this important stage of the brand’s development,” said Kevin. “Partida is a superior product, wins all taste tests and is loved by America’s best bartenders. We’re ready to convert that equity into case sales on a larger scale without sacrificing what Partida stands for as a brand.”

About Tequila Partida
Tequila Partida (www.partidatequila.com) is an authentic, all-natural, estate-grown ultra-premium Tequila, made from 100% blue agave in the Tequila Valley, the heart of Mexico’s historic Tequila region. From cultivation and harvest to cooking, distillation and aging, Tequila Partida maintains exceptional standards of quality and consistency. F. Paul Pacult, the leading spirits authority in America, recently rated Tequila Partida Reposado as the best tequila in the world, and one of the top five spirits in the world. Tequila Partida produces four distinctive Tequilas: Blanco (not aged), Reposado (aged six months), Añejo (aged 18 months) and Elegante (aged 36 — 40 months). Tequila Partida is now distributed in Australia, Mexico and the United Kingdom, as well as Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Nevada, New Jersey, New York, Ohio, Oklahoma, Oregon, Texas, Washington, DC and Washington.

Source: PR-Inside

The “Patron Margarita, Deconstructed,” is the first monthly challenge that will pit cocktail lovers against each other. Utilizing the perfect margarita recipe as inspiration, and three versions of the margarita created by top mixologists, Patron asks visitors to re-imagine America’s number one cocktail in their own, unique way.

“Patron has long been the tequila of choice for discerning drinkers who value the entire drink experience, from cocktail creation to composition and everything thereafter,” says Jennifer Long, Brand Director for Patron Spirits. “By leveraging a social networking site like Facebook, we are able to provide our loyalists access to share and build drink ideas. We are excited to see what happens when we give them full reign over Patron’s extraordinary portfolio of tequila expressions.”

Professional mixologists will be tapped to provide expert advice, commentary and tips on each submitted cocktail. The drink that receives the most votes at the culmination of each challenge will become an official Patron cocktail featured on the Patron website. Additionally, winners will receive exclusively curated gifts from Patron to celebrate their cocktail creations, and top participants will earn entry into exclusive Patron events.

The Patron Cocktail Lab will kick off with the “Patron Margarita, Deconstructed” challenge, with additional challenges to follow including the “Patron Greenmarket” challenge and the “Patron Salt Concierge” challenge.

For additional information, please visit http://apps.facebook.com/patroncocktaillab/.

“We at Empire Merchants are very excited to represent Tequila Avión,” said Lloyd Sobel, CEO of Empire Merchants.  “With its excellent packaging, fine liquid and a very exciting go-to-market strategy, Tequila Avión has the potential to be a real winner.”

“Young’s Market Company is excited and honored to have been selected as Tequila Avión’s distribution partner in the California market,” said Chris Underwood, CEO of Young’s.  He continued, “Tequila Avión is truly a unique product with a very bright future.”

Fagnan also announced the appointment of tequila industry veteran John Bilello to the position of Executive Vice President of Sales. Bilello joins Tequila Avión after having served most recently as Senior Vice President Global Sales & Marketing for Tequila Milagro. Prior to Milagro, Bilello spent 18 years holding numerous senior positions at Seagram Co, Ltd.

“We are thrilled to have John Bilello join us at Tequila Avión and know that his passion, work ethic, vast industry expertise and experience will be an invaluable addition to the Tequila Avión team,“ stated Fagnan.

“I am excited to be part of this special and unique company. Tequila Avión pairs a sophisticated smooth taste profile and brand image with a proven, entrepreneurial team of spirits and luxury brand professionals,” said Bilello.

Tequila Avión is produced from only the finest Blue Weber Agave found in the very highest regions of Jalisco, Mexico.  The plants in this region are the most coveted agave for tequila production due to their rich mineral content and distinct quality and character.  The unusually smooth taste profile of Tequila Avión begins with the ideal product formulation that comes to life through slow roasting the agave in brick ovens, followed by a unique small batch distillation and culminates in a proprietary filtration process coined “ultra-slow filtration.” During this process the flavors become firmly set to Tequila Avión’s specification at an exact moment called the “Moment of Elevation.”

Tequila Avión is available in Silver, Reposado and Añejo expressions, with each offering a distinctly smooth, yet flavorful taste profile:

Avión Silver features an intense agave aroma with herbal tinges of mint and rosemary, delicate hues of flowers and black pepper and hints of grapefruit and pineapple. It is crisp and clean, well balanced and exceptionally smooth.

Avión Reposado, which is aged six months in oak barrels, has a roasted agave presence, notes of cherry, pear, and peach, flower hues of rose petals and tinges of herbs. Its oak aroma is elegant with hints of caramel and vanilla. It is extremely well balanced and sophisticated.

Avión Añejo is an aged tequila, spending two years in American oak casks.  It features hints of vanilla, caramel, coconut and maple, intense tones of roasted agave, delicate tinges of mint and rosemary and fruity aromas of peach and cherry. It is extraordinarily harmonious, rich and exquisite.

Said founder Ken Austin, “It is a primary focus of the Company to bring together a world class management team working with best of breed distributors.  With the addition of John Bilello as the EVP of Sales, and the appointing of Empire Merchants in New York and Young’s Market Company in California, I am certain that Tequila Avión is poised for great success.  We are hours away from the launch of Tequila Avión, which is the culmination of a long journey.  Now our team will work tirelessly to get our brand into the mouths, hearts and minds of consumers.”

About Tequila Avion

Tequila Avion is the ultra premium tequila that defines a new standard of quality and taste – “Taste Elevated.” Produced by fifth generation agave growers from among the finest Blue Weber agave found in the highest regions of Jalisco, Mexico, Tequila Avion’s distinct flavors are achieved through a combination of slow-roasting at lower temperatures to protect the natural flavors of the agave and an ultra-slow filtration process which creates an unusually smooth taste profile. Tequila Avion is available in Silver, Reposado and Anejo varietals. To learn more please visit www.TequilaAvion.com, Facebook and Twitter.

Source: Tequila Avion

Patron, the ultra-premium tequila that revolutionized the white spirits category, is transforming the summer cocktail with The Art of the Drink series. Joining forces with many of the most innovative up and coming mixologists from across the United States, The Art of the Drink salutes summer’s long, sunny days by re-thinking the elements that comprise the perfect summer cocktail.

“The Patron Margarita, Deconstructed,” will kick off The Art of the Drink as the first installment of the cocktail series. Utilizing the classic margarita recipe as inspiration, Patron called upon three of the country’s most creative cocktail minds to re-imagine the drink in their own, unique way. Each drink in this installment embodies a new take on the perfect balance of sour and sweet that has made the margarita America’s number one cocktail.

“Because the different expressions within the Patron portfolio are all carefully crafted, they allow for a tremendous range of flavor profiles in drinks, making cocktail possibilities endless,” says Jennifer Long, Brand Director for Patron Spirits. “We are thrilled with what the mixologists came up with for the first installment of The Art of the Drink, and think that paying homage to the margarita — an iconic summer beverage — is the perfect way to introduce our exciting summer cocktail series.”

Mixologists Kyle Fountaine of Blackbird in Chicago, Ryan Szydlo of OneSixtyBlue in Chicago and Greg Seider of Summit Bar in New York carefully considered the composition of the classic margarita and used it as inspiration to produce a fresh take on a summer favorite. The end results are perfectly balanced drinks, enhanced by the incredibly refined and smooth taste that Patron has become known for.

In addition to “The Patron Margarita, Deconstructed,” The Art of the Drink will also include cocktail series focusing on “Patron Green Market” drinks and “The Patron Salt Concierge.” “Patron Green Market” will showcase cocktails from mixologists and that bar chefs that embody the concept of slow food and utilize ingredients found at greenmarkets during the summer season. “The Patron Salt Concierge” will examine salt as a crucial component of the drink experience, with cocktails designed to be a complete exploration of salt as a flavor.

The Art of the Drink will also highlight the perfect occasion for which each cocktail was created — a suggested occasion will be offered for each creation, whether it’s brunch, an aperitif for a summer picnic or a night on the town. A perfect accompaniment for a broad range of occasions, Patron can be dressed up or dressed down, as the Art of the Drink series will showcase.

The Art of the Drink series commenced on June 15 with “The Patron Margarita, Deconstructed,” and will continue with “Patron Green Market” in July and “The Patron Salt Concierge” in August.

ABOUT PATRON

Distilled and packaged entirely by hand, Patron tequila is produced from the finest 100 percent Weaber Blue agave grown in the highlands of Jalisco, Mexico, and is the world’s highest-quality ultra-premium tequila. Every step in producing Patron – from harvesting the agave to the time-honored Tahona and roller mill distillation process to the individual labeling, signing and inspection of each bottle – is done with the careful precision and care that can be accomplished only by hand. For more information, visit www.patronspirits.com.

Source: Patron Tequila

Defining A New Standard of Quality and Taste in Ultra Premium Tequila

Avion Tequila LLC was formed by a group of entrepreneurs and beverage industry professionals with the sole purpose of creating and developing a tequila that defines a new standard of quality and taste. The announcement was made by Ken Austin, Founder and Chairman of Tequila Avion.

“I’ve always experimented and searched for a tequila that is smooth and has great character, whether I drink it neat or in a cocktail. Over the years, close friends and business associates who were also passionate about tequila have joined me in this pursuit”

Ken Austin, an integral part of the executive management team at Marquis Jet since 2001, and currently one of the Company’s Executive Vice Chairmen, has had a consuming passion for the beverage industry since early in his business career when he worked in senior management positions at E&J Gallo and The Seagram Beverage Company. Mr. Austin has been a tequila lover for nearly two decades, searching for the ideal tequila, and formed Tequila Avion with Kenny Dichter, Founder, Chairman and CEO of Marquis Jet and Chairman of MGX Lab.

Jenna Fagnan was recently appointed as President of Tequila Avion. “Jenna is an exceptional professional with outstanding qualifications in the wine and spirits industry. Jenna will be instrumental to the success of Tequila Avion,” said Mr. Austin. Prior to joining Tequila Avion, Ms. Fagnan served as Vice President of Marketing and Vice President of Sales at TAG Heuer, a subsidiary of LVMH and prior to that was Managing Director of Dom Pérignon USA, a subsidiary of Moët Hennessy. Previously, Ms. Fagnan was a Supervisor with Wieden & Kennedy on the Nike and Coca Cola businesses, in which capacity she helped to develop brand strategy, create multimedia advertising campaigns and re-launch the Diet Coke and Coca Cola Light brands worldwide.

Said Ms. Fagnan, “It is a privilege for me to join Tequila Avion because we have a product that defines a new standard of quality and taste, as well as a stellar team of marketing, branding, advertising and public relations professionals to support it. I am confident that, together, we will redefine the trade and consumers’ expectations, invigorate and grow the tequila marketplace and capture a significant share of the ultra premium tequila category.”

“I’ve always experimented and searched for a tequila that is smooth and has great character, whether I drink it neat or in a cocktail. Over the years, close friends and business associates who were also passionate about tequila have joined me in this pursuit,” said Mr. Austin. “We came to realize that if we wanted the ideal tequila – balancing exceptional taste, character and smoothness – we would have to create it ourselves. With the help of experts that understood our quest, that is exactly what we have achieved in Tequila Avion, a distinctive and defining new standard of quality and taste in tequila, or ‘Taste Elevated’ as we refer to it.”

Tequila Avion forged a partnership with fifth generation agave growers to secure the finest Blue Weber Agave plants found in the very highest regions of Jalisco, Mexico, which are the most coveted for use in tequila production, due to their rich mineral content as well as their distinct quality and character. Earlier this month, Tequila Avion completed a multimillion dollar round of funding from investors, including many notables from the worlds of arts and culture, business, technology, sports, lifestyle and luxury goods.

The formulations for Silver, Reposado and Anejo, the three Tequila Avion varietals are now in full production. Distributor partnerships, launch markets, and rollout plans are complete and will be disclosed imminently. The Company’s web site will launch early July at www.TequilaAvion.com and it has a Facebook fan page; Tequila Avion.

About Tequila Avion

Tequila Avion is the ultra premium tequila that defines a new standard of quality and taste – “Taste Elevated.” Produced by fifth generation agave growers from among the finest Blue Weber agave found in the highest regions of Jalisco, Mexico, Tequila Avion’s distinct flavors are achieved through a combination of slow-roasting at lower temperatures to protect the natural flavors of the agave and an ultra-slow filtration process which creates an unusually smooth taste profile. Tequila Avion is available in Silver, Reposado and Anejo varietals. To learn more please visit www.TequilaAvion.com, Facebook and Twitter.

Source: Tequila Avion