Montalvo Tequila have announced the launch of their first advertising campaign. The advert is to be featured in the June edition of the 'Robb Report', a luxury lifestyle magazine, and marks the first significant advertising spend for Montalvo Tequila. We're excited to take this step and feel confident that placements with prestigious international publications such as Robb Report will benefit our current distribution partners, as well as help the company secure further distribution" said Alex Viecco, Montalvo's CEO.

Montalvo Tequila is currently available in California, Florida, New York, and New Jersey. Talks to further expand distribution throughout the United States and internationally, with additional wholesaler partnerships the Company expects to announce early this summer.

Tarantula Tequila have posted a press release regarding the launch of their 100% agave and 100 proof tequila, Tarantula Tequila Plata 100 and Tarantula Tequila Reposado 100, which launched in the USA on Cinco de Mayo.

Tarantula Tequila is crafted with years of experience and tradition at Destileria Leyros of Jalisco Mexico. Full press release can be found in the main article.

Montalvo Tequila announced today that their award-winning brand has secured distribution in two additional states, Florida and New Jersey. Montalvo Tequila, which launched in New York and California in April 2012, is now available through MHW, Ltd. in New Jersey and Antares, Inc., in Florida.

At the prestigious Ultimate Spirits Challenge 2013, Montalvo Tequila’s Plata was named Finalist, being awarded 93 points out of 100. And at the 2013 Spirits of the Americas Competition, Montalvo’s Reposado was named "Best of Class" in the Reposado Tequila category.

Montalvo Tequila is in talks to further expand distribution throughout the United States and internationally, with additional wholesaler partnerships expected to be announced early this summer.

Full press release can be found in the main article.

Earlier this week Partida Tequila kicked off their brand new online marketing campaign, 'Bad Tequila Blows', through their website and social networks. The text and accompanying video lay particular focus on how poor tequila will often leave the drinker with horrible, twisted facial expressions, flared nostrils, rippling cheeks and clenched teeth. Or as the 'Tequila Institute' like to call it, 'Shitty Tequila Face'.

Worth noting is that Partida appear to be taking shot at Patron, the 'Leading Brand' featured in the campaign video. For obvious reasons the label and name of Patron is neither seen nor mentioned, but the unmistakable shape of the bottle is there for anyone who knows their tequila. Hopefully Patron have the decency to take it all in their stride.

For the full marketing blurb, as well as their research data, be sure to check out the full article.