In a recent press release Cabo Wabo Tequila have announced that for the fourth year they will be continuing their partnership with the Sixthman Music Festival.
“The partnership with Cabo Wabo Tequila and Sixthman is a proven winner,” said Umberto Luchini, Head of Marketing, Campari America. “Our loyal tequila enthusiasts are always searching for that next authentic rock ‘n’ roll experience and I cannot think of a better way to enjoy some of America’s greatest bands than while cruising the Caribbean on Sixthman’s cruises with thousands of other rock fans.”
Cabo Wabo Tequila will provide signature cocktails onboard Sixthman’s cruise festivals.
Full PR can be found in the main article
Newly launched premium beverage importers & distributors, Brands2Bars ("purveyor's of great booze & savvy brand developers") have just launched a premium 100% agave tequila to the market. In collaboration with renowned tequila producer Sergio Mendoza, Brands2Bars have developed and bottled what they believe to be an superior house cocktail pour for the on premise market and are exclusive distributors of the product
Brands2Bards are also know to import and distribute Don Fulano Tequila and operate in both Australia and New Zealand.
Full PR in the main article.
Diageo have added super-premium tequila brand Peligroso to their portfolio. This announcement comes just three weeks after the company announced a joint venture with Sean Combs that acquired prestige tequila brand DeLeon.
"Acquiring Peligroso is part of Diageo's strategy of creating a collection of superb quality and distinctive tequilas at complementary price points to appeal to a wide range of consumers," said Larry Schwartz, President, Diageo North America. "This positions Diageo strongly to capture the range of emerging consumer trends that will shape and drive the next few years of category value growth."
Sauza Tequila and Justin Timberlake have joined forces to launch Sauza 901 super-premium tequila. The co-branded partnership blends the creativity and one-of-a-kind personality of the 901 brand's founder with the quality and history of iconic Sauza Tequila to craft a dynamic lifestyle spirits brand.
Sauza 901 will be available in select markets in early 2014 for a suggested retail price of $29.99. The 80-proof 750ml bottle will feature new co-branded packaging, including a distinctive bottle and a unique label design. Over time, given the global reach of Beam and Justin Timberlake as an artist, the Sauza 901 brand will be rolled out in select international markets, as well.