1800 Tequila begun a new advertising campaign in the US earlier this month and they’ve got their sights set on Patrón! The man behind the assault, Michael Imperioli from ‘The Sopranos’.
Geneticists working in Central Mexico have mapped the genome of the blue agave, a desert plant used to make tequila.
A research team led by June Simpson Williamson said on Thursday that it took them six years to sequence 35,000 genes in Agave tequilana Weber.
Maker’s Mark Distillery, famous for the distinctive wax seal atop its Kentucky bourbon, is seeing red over what it considers a trademark infringement by some liquor competitors.
