Maker’s Mark Wins Trademark Protection for Signature Red Wax Seal

The United States Court of Appeals for the 6th Circuit today upheld a U.S. District Court ruling protecting the registered trademark for Maker’s Mark’s signature dripping red wax seal. The ruling is a decisive victory for Maker’s Mark (NYSE: BEAM) in a trademark dispute dating to 2003, and upholds an injunction prohibiting Jose Cuervo International, Inc., its affiliates and Cuervo’s United States distributor Diageo North America from the use of a dripping red wax seal on any Cuervo tequila product. The appeals court ruling also upheld the lower court’s ruling in awarding costs to Maker’s Mark for its pursuit of the injunction.

Tequila Don Julio Announces the Ultimate Summer Sweepstakes

Tequila Don Julio, Mexico's original luxury tequila, announces the launch of the La Primavera Summer Sweepstakes in which participants can win a grand prize trip to the La Primavera Distillery in the "Los Altos" highlands region of Jalisco, Mexico. Ten prizewinners and their guests will receive first-class, round-trip airfare and accommodations, a once-in-a-lifetime immersion in the art of tequila making, followed by two luxurious nights in Punta Mita, Mexico.

“Choose Pleasure” - Tequila Avión’s First-Ever TV Ad Campaign

“Choose Pleasure™” is the tagline of Tequila Avión’s first-ever TV campaign, created by Walton Isaacson New York.

Tequila Avión and WI’s innovative “Choose Pleasure™” TV campaign includes 60-, 30- and 15-second ads, currently airing on national broadcast and cable outlets including ESPN, E! Bravo, WE, TNT, Comedy Central, and HGTV. The entire push will also include premium digital video and billboards.

Hornitos Premium Tequila Releases Second Annual Mariachi Mash Up Song And Video

Hornitos® Premium Tequila today released the second annual Mariachi Mash Up music video and song to celebrate tequila’s biggest holiday, Cinco de Mayo. This year, the premium tequila brand brought Twisted Sister and Mariachis together to mash up Twisted Sister’s iconic anthem, “We’re Not Gonna Take It,” and to create the perfect party song for Cinco de Mayo. 

Tequila Matchmaker - A Tequila Lovers App

TasteTequila have today announced the release of their Tequila Matchmaker App for iPhone. The Tequila Matchmaker contains a highly sophisticated rating system that is smart enough to detect your personal preferences and then match you with the tequilas that are right for you. Each tequila has its own "flavour fingerprint," and each person has his or her own flavour preferences. The matching algorithm uses nine different characteristics to find the best matches for you, and it gets smarter the more you use it.